Lando Norris, the talented British Formula 1 driver, has quickly become one of the highest-paid drivers in the sport. As of 2024, his net worth is estimated at around $37 million (£30 million), placing him among the top 5 highest-paid current F1 drivers. Norris’s wealth comes from multiple sources, including his salary, endorsements, and personal ventures.
Salary and Performance Bonuses
Norris’s main income source is his salary from McLaren. According to RacingNews365.com, he earns an annual salary of $20 million, which does not include performance bonuses or personal sponsorships. These additional earnings boost his net worth, allowing him to reach the impressive figure of $37 million. Norris joined McLaren in 2019, and his continued improvement, including his first career Grand Prix victory in 2024 at the Miami Grand Prix, solidified his earning potential.
Sponsorships and Investments
Lando Norris is also well-known for his lucrative endorsement deals with major brands. His sponsors include McLaren, Bell Helmets, Tumi, Pure Electric, and Pioneered Athlete Performance (PAP), among others. These partnerships significantly contribute to his financial success. Norris has also ventured into the business world by founding Quadrant, an esports and content creation team. Quadrant’s YouTube channel boasts over 800,000 subscribers, further enhancing his wealth.
Lando’s Online Popularity
Another source of income for Norris comes from his online presence. He gained a massive following during the 2020 COVID-19 pandemic when he became a key member of the ‘Twitch quartet,’ alongside fellow F1 drivers George Russell, Alex Albon, and Charles Leclerc. His Twitch streams, where he plays games like Call of Duty and Minecraft, attract thousands of viewers every week.
Family Background
Norris’s father, Adam Norris, also contributes to the family’s wealth. A former pensions manager and the 501st richest man in the UK, Adam Norris has a net worth estimated at over $200 million, primarily from his financial services business, Hargreaves Lansdown.
Lando Norris’s combination of racing success, business ventures, and online popularity ensures his continued rise in both fame and wealth.
